Brand & Creative Strategy Leader
Marketing Leader
Based in
New York City
I turn
complexity
into clarity.
Educated as an architect. Trained as a strategist.
For 12 years I’ve found the human truth inside complex organizations and built brands around it, from the C-suite to the execution.
Brand Strategy / Business Strategy / Creative Strategy
I think in systems and stories at the same time. I translate culture into brands and platforms that move people and businesses forward. I lead strategists and creatives to find clarity within the chaos. I’ve built a strategy practice from scratch and worked client side on global and regional marketing teams. I build AI agents into my practice’s workflow.
My Gist
Work
Novartis
Rebrand + Corporate Campaign
J&J
Corporate Repositioning + Campaign
Sunsilk
Brand World
NexGard +
Frontline Brand World
CK
International Women’s Day
Clients
Amgen, AT&T, Bayer Crop Sciences, Boehringer Ingelheim, Calvin Klein, Clarus, Frontline, Grand Hyatt, Johnson & Johnson: 10 businesses across Consumer, Innovative Medicine, Med Tech and Enterprise, NexGard, Novartis, Sunsilk, Tiffany & Co., VH1
Freelance:
Crushed, Heritage Brand,
Recovery Consultants,
Slate Accelerator
Skills
Brand strategy and positioning
Brand architecture
Innovation roadmaps
Quant and qual research
Identity and design direction
Campaign platforms and creative briefs
Workshop design and facilitation
AI-powered strategy: custom agents for research, audits and synthesis
OOO
First-time balloon handler, long-time spectator at the Macy’s Thanksgiving Day Parade
Co-owned Crushed, a natural wine shop in Hong Kong
Made wine in a friend's garage in San Francisco
Restoring a 150 year old house on the Delaware River